2016-09-22 / Living

In brief

MCC launches campaign to encourage students

FLINT -- In order to spotlight real students working toward a wide array of careers, Mott Community College has put them front and center in the new #ReadyForMore marketing campaign. The effort currently features real Mott students on billboards, bus wraps and other marketing initiatives and around the Flint, Lapeer, Clio and Fenton area. “By featuring a large cross section of our students, we’re demonstrating the rich diversity of students who come to Mott Community College and careers that can start at this college,” said Dale Weighill, Associate Vice President for Institutional Advancement at the College. The campaign #ReadyForMore is Mott’s commitment to its students, faculty and the greater Flint community to provide a fulfilling and affordable college experience. This is especially important as Mott proudly serves students from various backgrounds with different goals and needs. The “Ready For More” campaign featuring several students launched in July and will run for a couple of years. The effort can be found in and around the Flint metro area on a bus wrap, billboards, print ads, digital advertising, TV, Pandora radio and more. – G.G.

Future of Asteroid Missions

FLINT – A NASA employee will speak at Longway Planetarium, , Oct. 7. Rob Landis, a Program Officer at NASA Headquarters, thinks it might be a good idea for NASA to launch a mission exploring asteroids. As a program executive at NASA Headquarters in Washington DC, it’s his job to propose missions in the planetary science division. Come listen to Rob explain why it’s important to study asteroids and what it would take to land on an asteroid. Near-Earth objects or ‘NEOs’ are the leftover bits of solar system jetsam and flotsam that have been nudged into orbits that allow them to come into Earth’s neighborhood. NASA recently established a new office to coordinate planetary defense-related activities across various U.S. agencies as well as international efforts to plan a response to the potential asteroid A NASA impact hazard. The creation of the Planetary Defense Coordination Office (PDCO) is a logical and formal maturation of NASA’s NEO Observations program which began nearly two decades ago. Since the program’s inception in 1998, NASA-funded endeavors have discovered more than 98% of all new NEOs. As important as it is to mitigate a potential impact event, the first essential step is to find these ‘near-Earth vagabonds’ early. To that end, NASA’s Planetary Defense Coordination Office leads national and international efforts to: • Detect any potential for significant impact of the Earth by natural objects; • Appraise the range of potential effects by any possible object; and • Develop strategies to mitigate impact effects on human welfare. Doors will open at 5:30 p.m. and the event starts at 6 p.m. Fee: $6 adults, $4 Seniors (60+) $4 youth age 2-11, free for members. Includes admission to 7 p.m. show. – G.G.

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